SEGA wants Sonic to become an “Entertainment icon”, is apparently under the impression it is 1992

There was a time, believe it or not, that Sonic the Hedgehog was as recognizable to a child as Mickey Mouse. That day is not today.


SEGA chief brand officer Ivo Gerscovich recently talked with MCV about the game giant’s plans for the little blue hedgehog. Ivo says the company wants to “go across all platforms and elevate his status even further.”

Sonic has a movie in the works set for 2018, as well as a newly announced game coming next year. Sega will need a huge upswing in quality after the poorly received “Sonic Boom” series. The next game in the series is set to launch for 3DS on September 27th. The game in question Sonic Boom: Fire & Ice, was initially scheduled to launch in 2015 but faced a delay in order to improve quality.



What have you done to Knuckles?!


It would take a significant shift in quality to excite me on a Sonic the Hedgehog game for 2017. Until SEGA shows us what exactly they mean by “improved quality” all we can do is speculate. Let me know what you would like to see from Sonic in the comments and as always thanks for reading.


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